Yours Clothing Goes Digital with Bright New Storefront Screens
Yours Clothing, the UK’s top plus-size fashion retailer, is shaking up the high street. The brand’s latest move? Installing cutting-edge digital signage in over 100 stores across the UK and Ireland.
Leading the Charge with AnyPlace Media
Partnering with AnyPlace Media Group, Yours Clothing is ditching old-fashioned posters for eye-popping digital displays. These screens pack a punch with a blazing 4500 nits brightness—way brighter than your average TV’s 250-500 nits—making sure their messaging stands out even in direct sunlight.
This bold step aims to boost customer engagement, ramp up brand exposure, and supercharge sales by bringing vibrant fashion visuals to life.
Tailored, Timely, Totally On Trend
The magic lies in the tech. A slick content management platform lets Yours Clothing’s marketing team update screen messages in real time. From new season launches and special deals to exclusive behind-the-scenes glimpses, customers get fresh, relevant content every visit.
Visual Merchandising Manager Karen Bradbury said: “The digital screens are a real step change for our brand. We can showcase videos from our fashion shoots, making our clothes come alive. AnyPlace Media’s support has made the switch seamless.”
Neil Sewell, Director at AnyPlace Media Group, added: “We’re thrilled to work with Yours Clothing. Our platform empowers their marketing team to tailor messaging perfectly, keeping them ahead in the fast-changing retail world.”
Ready for a Digital Fashion Revolution
With 18 digital signs already lighting up stores, Yours Clothing plans to roll out more through 2024. Shoppers can look forward to a fresh fusion of fashion and tech every time they hit the high street.
