The government’s successful drive to protect the public by recruiting 20,000 additional police officers has entered a new phase with the launch of a new advertising campaign.
More than 11,000 people have already joined the police as part of the recruitment drive, helping to cut crime by 14% (excluding fraud and computer misuse), remove 16,000 knives and dangerous weapons from the streets and tackle the scourge of drugs with the closure of over 1,500 county lines.
2 new adverts – featuring 2 serving police officers from different backgrounds already protecting their communities – will air on TV and in cinemas and, for the first time, on YouTube and Reddit to target a younger and more engaged audience.
Chief Inspector Matthew Burbeck from Kent Police was part of the team that caught a gang importing millions of pounds of drugs, while Police Constable Lola Giwa from Greater Manchester Police has helped to protect vulnerable people and make sure violent criminals are put behind bars.
With the government on track to meet its target of recruiting 20,000 more officers by 2023, the ads in which they feature form part of a wider advertising campaign across radio, social media, online, podcasts and digital display banners – although the Government have decided not to advertise with independent publishers.
The 11,053 additional officers to date have enabled police forces to set up new units tackling crime and protecting vulnerable people – including supporting those who have suffered rape and sexual assault. They have also helped create the most diverse police force in history, which is more able to effectively serve communities across England and Wales.
The new recruits will help support the delivery of the Beating Crime Plan, which set out the government’s mission to deliver fewer victims, safer neighbourhoods, and a more secure country – with a particular focus on driving down homicide, serious violence and neighbourhood crime.
Home Secretary, Priti Patel, has said:
“Two years ago, this government made a promise to the public to put 20,000 extra police officers on our streets – and we are delivering on that pledge with an additional 11,053 police officers already recruited.
“Officers like PC Giwa and Chief Inspector Burbeck are already out there making a difference – taking drugs off our streets and protecting victims of awful crimes like domestic abuse, while helping to make our communities safer.
“As we continue to deliver on that promise to increase police numbers, anyone with a drive and passion to serve their community and fight crime should consider following their example and joining up as part of this new generation of brave police officers