Free Bus Travel Campaign Targets Over 66s and Disabled Pass Holders
The government has launched a fresh push urging older and disabled people to grab their free bus travel passes this summer. The new ‘Take the Bus’ campaign, unveiled on 15 July 2023, aims to get those aged 66 and over, plus eligible disabled passengers, out and about again.
Bus Journeys Fall Post-Pandemic
Concessionary bus journeys have plummeted by more than a third since before Covid hit. The campaign highlights the perks of free bus travel — from catching up with friends and family, exploring nature and new spots, to taking up hobbies — all while saving money.
Customisable posters and social media assets are available for local councils and bus companies to promote the campaign nationwide.
Hit the Road with Scenic Routes and Savings
- Concessionary pass holders can enjoy free trips on popular routes like Stagecoach’s ‘triangle’ between Canterbury, Whitstable, and Herne Bay.
- The Coastliner 840 from Leeds to Whitby offers breathtaking views over North York Moors National Park — voted England’s most scenic bus route.
- Alongside free travel, a £2 bus fare cap helps reduce congestion and emissions while boosting the bus industry and the economy.
Voices from the Transport Industry and Government
Transport Secretary Mark Harper: “We want those eligible to embrace all the benefits their concessionary pass can bring, with free bus travel allowing them to enjoy great trips out – all they need to do is ‘take the bus’.”
“Around £1 billion a year goes toward helping older and disabled people get out and about, saving money and supporting the economy.”
Cora Woodhouse, Arriva Marketing Director: “We’re proud to work with the Department for Transport to encourage travel across our network. Our aim is to connect communities for free and highlight the environmental and social benefits of taking the bus.”
David Sidebottom, Transport Focus Director: “Buses are a vital lifeline for seeing loved ones and accessing local amenities. With 91% of pass holders knowing about their local bus services, now’s the perfect time to get on board.”
Simon Pearson, First Bus Chief Commercial Officer: “Bus travel adds experience to the day and is ideal for older people to enjoy life locally and beyond.”
Andrew Stokes, VisitEngland Director: “Summer is perfect for concessionary pass holders to explore England’s stunning coastline, countryside, and city attractions – all in an eco-friendly way.”
Backing from Councils and Funding Boosts
Councils manage around £1 billion in concessionary travel funded by the Department for Levelling Up, Housing and Communities to provide free travel for older and disabled residents.
This is on top of long-term government funding including £200 million to cap bus fares outside London at £2 until October 2023, rising slightly afterward, and £300 million to protect bus services nationwide.
Jason Prince, Urban Transport Group Director: “The bus connects city regions to cultural hotspots, green spaces, and shopping. Older and disabled people are encouraged to take the bus and explore their local communities.”
Sylvia Barrett, Better Transport Director: “Taking the bus boosts wellbeing, keeps us connected, and gets us active. We want more bus pass holders to enjoy summer days out on free travel.”
For those looking for affordable summer activities, the Department for Culture, Media and Sport promotes free and low-cost events across England accessible via free bus travel. An interactive map lists discounted cinema tickets, free museum exhibitions, and more.
Don’t miss out – get on board and take the bus this summer!
